5 Ways to Use QR Codes for Scaling Up Your Business
#1 Visually Attractive Marketing Gimmicks
Have you been wondering that QR Codes are boring, bland black and white jumbled images to be scanned? When it is about utilizing great marketing gimmicks for brand promotion, you don’t have to restrict yourself to dull and weird QR code images. The UK-based advertising agency ‘Stupid’ demonstrated the power of visually attractive QR codes by using simply stupid images as marketing strategy. In 2011, they promoted app download of ‘Angry Birds’ using pigs and bricks in their QR Codes. Similarly, Instagram was promoted using photos and Shazam using speakers respectively. You may consider a reasonable provider if budget is a constraint.
#2 Creating Actionable Engagement
Traditional advertising like brochures, pamphlets, billboards, newspaper ads etc. do catch attention. People look at these advertisements and get the communication as well. But how many times do they take action immediately or afterwards on their smartphones after viewing that traditional advertisement? Almost negligible! QR Codes will allow you to engage the customers while they look at those advertisements. They may be created digitally but their reach is not confined to digital spaces. You can successfully engage your target audience and make them access promotional and discount information by scanning the QR Codes.
#3 Long Term Relevance
The initial launch of QR Codes may have witnessed friction due to insufficient planning and inappropriate implementation. However they regained momentum in 2017 when Apple included QR Reader feature in its iPhones. With improved awareness of how and why of QR Codes, it is possible for small business to engage people with their marketing campaigns within their budgets. Also QR Codes are a less cost-restrictive marketing tool. Hence it supports you in expanding your business operations in the long run. Also by using dynamic QR Codes, the same codes on your packaging continue forever.
#4 Modernized Financial Transactions
Digital payments are becoming more preferred in the present ‘post-pandemic’ times. Various surveys have forecasted the growth of digital payments and financial transactions. With increased security and promotional offers, people are becoming digitally smart in using wallets etc. and avail beneficial offers and discounts. It also ensures that your cards etc. are not handled by other people. By use of digital payments, traditional brick and mortar shops can accept payments by partnering with digital wallets. This allows them business expansion and promotes cashless transactions. Thus QR codes at your store will allow customers to happily make digital payments from their preferred digital wallets.
#5 Providing Detailed Information
Not everything can be absorbed in one go through a passing billboard. Not all information can be printed on a brochure or a newspaper ad. Don’t worry as your QR Codes can solve this problem for you. Foods and medicines which are related to health are the most popular example where QR codes lead them to a web page which provides all the necessary information about the product. This allows the manufacturer to keep the packaging with concise details without having the overflow of information. You can do the same for your products and services. The QR code will allow the curious customers to go through the information on their convenient device and take an immediate decision with clarity about the product or service.
The more you understand your end customer and their psychology, the better will you be able to satisfy them. Many startups have come up with online services pan India. And BOOM! Here comes the happy ‘sales’ and an easy way to scale up your e-Commerce business.