The focus of the research is to understand in depth about the users and use the insights to improve the UI/UX/IA problems.
The user base is very wide and it was hard to get the details to reach them out. Moreover a small sample would be insufficient. So I traced the Internet for reddit communities, youtube channels, and focused groups searching for content in comments in posts etc. It formed the basis of my research and the insights were confirmed while conducting further research and persona hunting.
User Interview :
Based on observational findings Organic Interviews were conducted to get the honest reactions and reviews. These were the questions that were explored in the whole conversation.
User Persona and User Journey map :