Why Color Theory has not been followed ?
Trust : Blue and White
Power and Authority : Red and Black
Wealth : Green and gold.
The above mentioned colors are generally used for Financial apps. Finance and trading is considered very serious. Then we have dogecoin, reddit communities for trading, highest valued Indian currency in pink and purple.
The color theory research was mostly done in early 2000's. Times have changed and we needed a new research. I did it. Color of the website was not a deciding factor when doing a intraday trade. Rather out of existing competition Users chose our platform.
One major strategic decision was to promote feminine color like pink which is related to kindness, love, compassion and harmony. Money is not about power and authority rather it's about harmony and prosperity. This idea was validated by journalists and has a viral value to it.
It's not just a color it's a inspiring story.